Blog
New Coke: A Legendary Marketing Failure… Or Maybe Not?
The year was 1985 and The Coca-Cola Company was under pressure. Big pressure. In the face of a decreasing market share and falling sales due to increasing consumer preference for hated rival Pepsi,…
The Best Movie Posters of 2023
As far as movie poster designs go, 2023 was a strong year in my opinion. There was great variety and strong concepts among even the blockbusters, which does not always tend to be the case. Par for…
Iconic Brands: The Timeless Legacy of British Rail
Step onto the platform of any railway station in the United Kingdom, and you’ll find yourself surrounded by an enduring symbol of British Rail’s legacy. The double arrow logo, conceived by designer…
The Future of Graphic Design: The Impact of AI and the Role of Human Creativity
The graphic design industry is undergoing significant changes, driven by the increasing use of technology. One of the most exciting and rapidly developing technologies in this field is artificial…
How Hershey’s Leveraged their Brand Recognition for an International Women’s Day Campaign
Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…
