How Hershey’s Harnessed their Brand Recognition for an International Women’s Day Promotional Campaign

Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…


Appreciating a Brilliant Piece of Advertising by the Norwegian Seafood Council

From time to time, you come across advertising campaigns that drop your jaw with their sheer ingenuity. The 'Baransu Sara' campaign by the Norwegian Seafood Council is one such example, utilising the…