The Future of Graphic Design: The Impact of AI and the Role of Human Creativity
The graphic design industry is undergoing significant changes, driven by the increasing use of technology. One of the most exciting and rapidly developing technologies in this field is artificial…
How Hershey’s Leveraged their Brand Recognition for an International Women’s Day Campaign
Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…
Appreciating a Brilliant Piece of Advertising by the Norwegian Seafood Council
From time to time, you come across advertising campaigns that drop your jaw with their sheer ingenuity. The 'Baransu Sara' campaign by the Norwegian Seafood Council is one such example, utilising the…