Brand Watch: Thomson Reuters Gets a Brand Update for the First Time in 16 Years
Thomson Reuters, the global content and technology powerhouse, has unveiled a refreshed brand identity, marking its first major rebranding in 16 years. This strategic move signals the company's…
Brand Watch: Disney Jr Gets a Glossy New Logo
Spotted recently is a new look for Disney Jr. which was probably created by Disney's no doubt massive in-house design and marketing team. Gone is the flat, geometric blocky look of old and in comes a…
Brand Watch: The RSPCA Gets a Complete Rebrand for the First Time in 50 Years
Fresh off the shelves is a complete brand overhaul by creative agency Jones Knowles Ritchie for the world's largest animal charity, the RSPCA. I've been seeing this one catching some heat online for…
New Coke: A Legendary Marketing Failure… Or Maybe Not?
The year was 1985 and The Coca-Cola Company was under pressure. Big pressure. In the face of a decreasing market share and falling sales due to increasing consumer preference for hated rival Pepsi,…
The Best Movie Posters of 2023
As far as movie poster designs go, 2023 was a strong year in my opinion. There was great variety and strong concepts among even the blockbusters, which does not always tend to be the case. Par for…