New Coke: A Legendary Marketing Failure… Or Maybe Not?
The year was 1985 and The Coca-Cola Company was under pressure. Big pressure. In the face of a decreasing market share and falling sales due to increasing consumer preference for hated rival Pepsi,…
How Hershey’s Leveraged their Brand Recognition for an International Women’s Day Campaign
Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…
Appreciating a Brilliant Piece of Advertising by the Norwegian Seafood Council
From time to time, you come across advertising campaigns that drop your jaw with their sheer ingenuity. The 'Baransu Sara' campaign by the Norwegian Seafood Council is one such example, utilising the…