Brand Watch: Penneys/Primark With the Most Subtle Rebrand of the Year
Primark has unveiled a revitalised brand identity, coinciding with the launch of its summer collection and campaign, VIVA Summer. This subtle brand evolution, developed in partnership with global…
Looking Back at the Legendary Branding for the Mexico ’68 Olympics
With the 2024 Paris Olympics now in full swing, I thought it would be a good time to look back at one of my favourite pieces of branding work ever. At certain points in the history of design,…
Brand Watch: A New Visual Identity for Chelsea FC
Chelsea FC, in partnership with Nike, have unveiled their new home kit for the upcoming season. The "melting pot" design symbolises the club's fresh start under recently appointed head coaches Enzo…
David Carson: The Accidental Revolutionary Who Gave Graphic Design a Punk Makeover
For graphic designers of a certain vintage (myself included!), David Carson's chaotically beautiful grunge design style was the gold standard against which all design was to be measured. At one…
Penpot vs. Sketch: A Comprehensive Comparison for the Discerning Design Professional
In the rapidly evolving landscape of digital design, selecting the right tools can significantly impact a professional's workflow and output. Two platforms have emerged as prominent contenders in…