Looking Back at the Legendary Branding for the Mexico ’68 Olympics
With the 2024 Paris Olympics now in full swing, I thought it would be a good time to look back at one of my favourite pieces of branding work ever. At certain points in the history of design,…
David Carson: The Accidental Revolutionary Who Gave Graphic Design a Punk Makeover
For graphic designers of a certain vintage (myself included!), David Carson's chaotically beautiful grunge design style was the gold standard against which all design was to be measured. At one…
New Coke: A Legendary Marketing Failure… Or Maybe Not?
The year was 1985 and The Coca-Cola Company was under pressure. Big pressure. In the face of a decreasing market share and falling sales due to increasing consumer preference for hated rival Pepsi,…
Iconic Brands: The Timeless Legacy of British Rail
Step onto the platform of any railway station in the United Kingdom, and you’ll find yourself surrounded by an enduring symbol of British Rail’s legacy. The double arrow logo, conceived by designer…