Brand Watch: Penneys/Primark With the Most Subtle Rebrand of the Year
Primark has unveiled a revitalised brand identity, coinciding with the launch of its summer collection and campaign, VIVA Summer. This subtle brand evolution, developed in partnership with global…
Brand Watch: A New Visual Identity for Chelsea FC
Chelsea FC, in partnership with Nike, have unveiled their new home kit for the upcoming season. The "melting pot" design symbolises the club's fresh start under recently appointed head coaches Enzo…
Brand Watch: Thomson Reuters Gets a Brand Update for the First Time in 16 Years
Thomson Reuters, the global content and technology powerhouse, has unveiled a refreshed brand identity, marking its first major rebranding in 16 years. This strategic move signals the company's…
Brand Watch: Disney Jr Gets a Glossy New Logo
Spotted recently is a new look for Disney Jr. which was probably created by Disney's no doubt massive in-house design and marketing team. Gone is the flat, geometric blocky look of old and in comes a…
Brand Watch: The RSPCA Gets a Complete Rebrand for the First Time in 50 Years
Fresh off the shelves is a complete brand overhaul by creative agency Jones Knowles Ritchie for the world's largest animal charity, the RSPCA. I've been seeing this one catching some heat online for…