Brand Watch: Penneys/Primark With the Most Subtle Rebrand of the Year
Primark has unveiled a revitalised brand identity, coinciding with the launch of its summer collection and campaign, VIVA Summer. This subtle brand evolution, developed in partnership with global…
New Coke: A Legendary Marketing Failure… Or Maybe Not?
The year was 1985 and The Coca-Cola Company was under pressure. Big pressure. In the face of a decreasing market share and falling sales due to increasing consumer preference for hated rival Pepsi,…
The Best Movie Posters of 2023
As far as movie poster designs go, 2023 was a strong year in my opinion. There was great variety and strong concepts among even the blockbusters, which does not always tend to be the case. Par for…
How Hershey’s Leveraged their Brand Recognition for an International Women’s Day Campaign
Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…
Appreciating a Brilliant Piece of Advertising by the Norwegian Seafood Council
From time to time, you come across advertising campaigns that drop your jaw with their sheer ingenuity. The 'Baransu Sara' campaign by the Norwegian Seafood Council is one such example, utilising the…