Brand Watch: Penneys/Primark With the Most Subtle Rebrand of the Year
Primark has unveiled a revitalised brand identity, coinciding with the launch of its summer collection and campaign, VIVA Summer. This subtle brand evolution, developed in partnership with global…
Looking Back at the Legendary Branding for the Mexico ’68 Olympics
With the 2024 Paris Olympics now in full swing, I thought it would be a good time to look back at one of my favourite pieces of branding work ever. At certain points in the history of design,…
Brand Watch: A New Visual Identity for Chelsea FC
Chelsea FC, in partnership with Nike, have unveiled their new home kit for the upcoming season. The "melting pot" design symbolises the club's fresh start under recently appointed head coaches Enzo…
Brand Watch: Thomson Reuters Gets a Brand Update for the First Time in 16 Years
Thomson Reuters, the global content and technology powerhouse, has unveiled a refreshed brand identity, marking its first major rebranding in 16 years. This strategic move signals the company's…
Brand Watch: Disney Jr Gets a Glossy New Logo
Spotted recently is a new look for Disney Jr. which was probably created by Disney's no doubt massive in-house design and marketing team. Gone is the flat, geometric blocky look of old and in comes a…