Brand Watch: The RSPCA Gets a Complete Rebrand for the First Time in 50 Years
Fresh off the shelves is a complete brand overhaul by creative agency Jones Knowles Ritchie for the world's largest animal charity, the RSPCA. I've been seeing this one catching some heat online for…
New Coke: A Legendary Marketing Failure… Or Maybe Not?
The year was 1985 and The Coca-Cola Company was under pressure. Big pressure. In the face of a decreasing market share and falling sales due to increasing consumer preference for hated rival Pepsi,…
Iconic Brands: The Timeless Legacy of British Rail
Step onto the platform of any railway station in the United Kingdom, and you’ll find yourself surrounded by an enduring symbol of British Rail’s legacy. The double arrow logo, conceived by designer…
How Hershey’s Leveraged their Brand Recognition for an International Women’s Day Campaign
Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…