Brand Watch: Thomson Reuters Gets a Brand Update for the First Time in 16 Years
Thomson Reuters, the global content and technology powerhouse, has unveiled a refreshed brand identity, marking its first major rebranding in 16 years. This strategic move signals the company's…
Brand Watch: Disney Jr Gets a Glossy New Logo
Spotted recently is a new look for Disney Jr. which was probably created by Disney's no doubt massive in-house design and marketing team. Gone is the flat, geometric blocky look of old and in comes a…
Brand Watch: The RSPCA Gets a Complete Rebrand for the First Time in 50 Years
Fresh off the shelves is a complete brand overhaul by creative agency Jones Knowles Ritchie for the world's largest animal charity, the RSPCA. I've been seeing this one catching some heat online for…
How Hershey’s Leveraged their Brand Recognition for an International Women’s Day Campaign
Hershey's is an iconic brand. Even I, being from a country (Ireland) where Hershey's is not widely sold, can quite quickly recognise the famous logo and its bold font by seeing only a limited number…
Appreciating a Brilliant Piece of Advertising by the Norwegian Seafood Council
From time to time, you come across advertising campaigns that drop your jaw with their sheer ingenuity. The 'Baransu Sara' campaign by the Norwegian Seafood Council is one such example, utilising the…